EYES AND EARS
METHOD
Take Action
- Establish Your Elevator Speech
- I help [X] do [Y]
- Make a list of your existing and potential advocates. Add them to your CRM.
- Begin reaching out to your advocates to reconnect (phone calls, meetups IRL)
- Use your Elevator Speech in those conversations to describe what you’re up to
Freelancing School provides the training and community to help you make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners.
I'm Jay Clouse, and I've worked with over 100 creatives and freelancers through my business, Unreal Collective. My clients have had multi-million dollar exits, six-figure crowdfunding campaigns, left their jobs to go full-time freelance, and bootstrapped technology companies.
My first year freelancing, I barely scraped together $30k, living broke in the process.
The next year, I more than doubled that number.
And in 2019, I've more than tripled that figure, far surpassing my previous salary.
I've taken everything I've seen work and poured it into these three courses:
- Selling for Freelancers - Proven tactics for selling more work
- Marketing for Freelancers - Strategies to create client demand for you
- Business for Freelancers - Systems and processes to protect your time and effectively manage your money
If you're serious about freelancing, these courses will help you build a better business.
If you put the time in, these courses will pay for themselves. They're based on the same strategies that I've seen work for my clients in Unreal Collective.
My advice? Take the leap, believe in yourself, and invest in full access to all three courses.
Start making a living freelancing.
My Freelancing courses for Linkedin Learning have been viewed more than 20,000 times.
Comprehensive video lessons
Each video breaks down a key strategy or tactic and run from 3-10 minutes in length.
The videos are predominantly voice over slides and include video of the instructor (me) walking you through the content.
Templates and other resources
Each lesson makes the slides available for direct download and often include other resources as well.
Those resources include templates, scripts, extra videos on the subject, or behind-the-scenes looks at the systems I use in my business.
I needed to binge through this course because I wanted to be more comfortable on a selling call I was on - and it helped! I love all the CRM help - I never knew this was even a thing.
COURSE OVERVIEW
Do you ever feel like your work is great, you just wish more people knew about you?
This course is for you.
At the end of this course, you will be able to confidently talk about your work, position yourself as the best choice for your target clients, price your work effectively, and get clients coming to YOU.
This course includes:
- 20 videos
- 18 lessons
- 2 bonus workshops
- Scripts for sending difficult emails
- Downloadable slides for each lesson
- Action steps for each lesson
CONTENTS
- Building confidence
- How to be the "best" choice
- Talking about yourself
- Why you should specialize
- Three questions to drive your marketing
- Psychographics vs. Demographics
- Developing your unique, personal brand (includes worksheet)
- How should you price your services?
- Moving from hourly to retainers (includes script)
- How to raise your rates (includes template)
- How to use testimonials and case studies
- Websites: Why you need one, and how to build it
- Should you be creating content?
- Creating a content marketing strategy
- Which social media platforms are right for you?
- Using LinkedIn
- Which email service is right for you?
- Becoming an expert or thought leader
COURSE OVERVIEW
If you feel like you could be selling more or biggest projects, this course is for you.
Selling isn't a dirty word – and it's completely possible to feel GOOD about selling projects to clients.
At the end of this course, you will have a strategy and process to make selling projects feel easy.
This course includes:
- 18 videos
- 16 lessons
- Personal CRM Template
- 2 bonus lessons
- Downloadable slides for each lesson
- Action steps for each lesson
CONTENTS
- Changing your mindset from selling to offering
- What is a sales funnel?
- Managing your sales funnel with a CRM (includes template)
- The EYES and EARS method of selling
- Creating advocates
- Getting more referrals
- How to find good clients
- Saying "no" to a potential client
- Why selling offline is more important than selling online
- The fastest way to earn more revenue
- Targeting, messaging, and frequency
- Scarcity and urgency
- Upsells, downsells, and introductory offers
- Daily activities for finding more clients (includes checklist)
- Forming partnerships
- How to productize your services
COURSE OVERVIEW
If you're struggling to understand how to take the next step and run an actual business, this course is for you.
At the end of this course, you will have systems in place to effectively manage your money and time, which will free you up to focus on your work.
This course includes:
- 16 videos
- 14 lessons
- Proposal Template
- Invoice Template
- Budget Template
- Email scripts
- Downloadable slides for each lesson
- Action steps for each lesson
CONTENTS
- How to leave your job to go freelance
- Incorporating: the basics
- How to create a budget (includes template)
- Managing your cash flow
- Preparing for taxes
- Setting useful goals
- Managing your time
- Scheduling and calendar management
- Communicating with clients
- How to write a strong proposal (includes template)
- Contracts: Why you need them, what to include
- Invoicing and getting paid (includes template)
- Handling scope creep (includes script)
- Finding mentors and community
Buy all three for $249
Get all three courses and save $50IMMEDIATE DASHBOARD access
As soon as you make your purchase, you will get forever access to your course dashboard.Money Back Guarantee
I want this investment to be 100% risk-free. If you watch the video lessons, complete the action items, and still don't find the course valuable, I'll happily refund your full payment within 10 days of purchase.DIRECT COMMUNICATION
Have a question? Freelancing School students can email me any time.Hey! My name is Jay Clouse.
I'm the founder of Unreal Collective, host of Creative Elements, and freelancing instructor for Linkedin Learning / Lynda.com.
Just a few years into freelancing, (several of which were a struggle) I've broken the coveted 6-figure mark working with clients like Atlassian, Pat Flynn and Smart Passive Income, The Ohio State University, and LinkedIn.
And I could've gotten there much faster with the secrets I share with you inside Freelancing School.
These courses are for you if you...
✅ Are freelancing full or part time
including design, branding, copywriting, development, accounting, marketing, social media, and more
✅ Work with clients in a service-based business
including agencies, consultancies, coaching, financial services, real estate agents, and more
✅ Want to create a process around business development
✅ Want to work with more clients and make more money
✅ Struggle to talk about yourself and the work that you do
✅ Are great at your work, but struggle on the "business" pieces
✅ Are intimidated by taxes, budgets, and your finances
These courses are NOT for you if you...
❌ Don't believe your work is worth paying for
❌ You need external motivation to freelance
❌ Don't have the time to commit to the videos
❌ Don't plan to work with clients
❌ Aren't willing to talk about yourself and your work
❌ Aren't willing to change your processes
❌ Won't do the associated exercises
I worked with more clients and was able to charge more than I was comfortable with before.
The Bundle has brought me significantly closer to my goals. Not only have I learned a ton about marketing, but I’ve gained so much more knowledge about implementing processes and ideas to move forward with my business.
I doubled my client base and I also launched a website...what used to be a hobby became a legitimate side gig.
What's included?
You get lifetime access to the course(s) which include video lessons, specific action steps with each lesson, and templates like my CRM, budget spreadsheet, proposal template, email templates, and more.
Will this work for other client-based businesses?
While the courses are geared towards freelancers, the tools and systems will work for any client-based businesses, including agencies, coaching practices, real estate, and more.
What if I’m only taking on clients part time?
Even if you just want to freelance part time, these courses will help you earn more in the time you do commit to taking on clients.
What if I can’t dedicate the time right now?
Purchasing the courses gives you lifetime access. So if you need a few weeks to get started, no problem.
And if you don't feel like you have time to commit to the courses, that is likely an indication that you could benefit from better time management tips inside!
How will this help me feel more confident talking about myself?
We all get scared when someone asks, "What do you do?" but being able to talk about yourself is an essential skill for a freelancer.
The Marketing course will give you a guide for how to talk about yourself in a way that serves you over the long term.
Is this worth the price?
I am confident that working through these courses will lead to both time saved as well as new clients gained.
If you're saving time and finding new clients, it doesn't take long to pay back your investment.
Will this actually work for me?
If you put the time in, this will work for you. I've seen the results in my students as well as in my Unreal Collective clients.
I have more questions!
Use the chat widget on the bottom right! I'm online and ready to chat with you.
