SELL MORE USINg THE

EYES AND EARS
METHOD

FEATURED IN

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The EYES and EARS Method (from Selling for Freelancers)

The EYES and EARS Method
(from Selling for freelancers)

Take Action

  1. Establish Your Elevator Speech 
    • I help [X] do [Y]

  2. Make a list of your existing and potential advocates. Add them to your CRM. 
    ​​​​​​​
  3. Begin reaching out to your advocates to reconnect (phone calls, meetups IRL) 
    ​​​​​​​
  4. Use your Elevator Speech in those conversations to describe what you’re up to

Freelancing School provides the training and community to help you make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners.

I'm Jay Clouse, and I've worked with over 100 creatives and freelancers through my business, Unreal Collective. My clients have had multi-million dollar exits, six-figure crowdfunding campaigns, left their jobs to go full-time freelance, and bootstrapped technology companies.

My first year freelancing, I barely scraped together $30k, living broke in the process.

The next year, I more than doubled that number.

And in 2019, I've more than tripled that figure, far surpassing my previous salary.

I've taken everything I've seen work and poured it into these three courses:

  1. Selling for Freelancers - Proven tactics for selling more work
  2. Marketing for Freelancers - Strategies to create client demand for you
  3. Business for Freelancers - Systems and processes to protect your time and effectively manage your money

If you're serious about freelancing, these courses will help you build a better business.

If you put the time in, these courses will pay for themselves. They're based on the same strategies that I've seen work for my clients in Unreal Collective.

My advice? Take the leap, believe in yourself, and invest in full access to all three courses.

Start making a living freelancing.

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My Freelancing courses for Linkedin Learning have been viewed more than 20,000 times.

Each course includes...

Each course includes...

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Comprehensive video lessons

Each video breaks down a key strategy or tactic and run from 3-10 minutes in length.

The videos are predominantly voice over slides and include video of the instructor (me) walking you through the content.

Specific steps for taking action

Watching the videos isn't enough. So each and every lesson includes specific steps to take action and apply the ideas learned in the video.

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Specific steps for taking action

Watching the videos isn't enough. So each and every lesson includes specific steps to take action and apply the ideas learned in the video.

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Templates and other resources

Each lesson makes the slides available for direct download and often include other resources as well.

Those resources include templates, scripts, extra videos on the subject, or behind-the-scenes looks at the systems I use in my business.

I needed to binge through this course because I wanted to be more comfortable on a selling call I was on - and it helped! I love all the CRM help - I never knew this was even a thing.
Andy Phillips, User Experience Designer

Marketing for Freelancers

Marketing for Freelancers

COURSE OVERVIEW

Do you ever feel like your work is great, you just wish more people knew about you?

This course is for you.

At the end of this course, you will be able to confidently talk about your work, position yourself as the best choice for your target clients, price your work effectively, and get clients coming to YOU.

This course includes:

  • 20 videos
  • 18 lessons
  • 2 bonus workshops
  • Scripts for sending difficult emails
  • Downloadable slides for each lesson
  • Action steps for each lesson
CONTENTS
  1.  Building confidence
  2.  How to be the "best" choice
  3.  Talking about yourself
  4.  Why you should specialize
  5.  Three questions to drive your marketing
  6.  Psychographics vs. Demographics
  7.  Developing your unique, personal brand (includes worksheet)
  8.  How should you price your services?
  9.  Moving from hourly to retainers (includes script)
  10.  How to raise your rates (includes template)
  11.  How to use testimonials and case studies
  12.  Websites: Why you need one, and how to build it
  13.  Should you be creating content?
  14.  Creating a content marketing strategy
  15.  Which social media platforms are right for you?
  16.  Using LinkedIn
  17.  Which email service is right for you?
  18.  Becoming an expert or thought leader

Selling for Freelancers

Selling for Freelancers

COURSE OVERVIEW

If you feel like you could be selling more or biggest projects, this course is for you.

Selling isn't a dirty word – and it's completely possible to feel GOOD about selling projects to clients.

At the end of this course, you will have a strategy and process to make selling projects feel easy.

This course includes:

  • 18 videos
  • 16 lessons
  • Personal CRM Template
  • 2 bonus lessons
  • Downloadable slides for each lesson
  • Action steps for each lesson
CONTENTS
  1.  Changing your mindset from selling to offering
  2.  What is a sales funnel?
  3.  Managing your sales funnel with a CRM (includes template)
  4.  The EYES and EARS method of selling
  5.  Creating advocates
  6.  Getting more referrals
  7.  How to find good clients
  8.  Saying "no" to a potential client
  9.  Why selling offline is more important than selling online
  10.  The fastest way to earn more revenue
  11.  Targeting, messaging, and frequency
  12.  Scarcity and urgency
  13.  Upsells, downsells, and introductory offers
  14.  Daily activities for finding more clients (includes checklist)
  15.  Forming partnerships
  16.  How to productize your services

Business for Freelancers

Business for Freelancers

COURSE OVERVIEW

If you're struggling to understand how to take the next step and run an actual business, this course is for you.

At the end of this course, you will have systems in place to effectively manage your money and time, which will free you up to focus on your work.

This course includes:

  • 16 videos
  • 14 lessons
  • Proposal Template
  • Invoice Template
  • Budget Template
  • Email scripts
  • Downloadable slides for each lesson
  • Action steps for each lesson
CONTENTS

  1. How to leave your job to go freelance
  2. Incorporating: the basics
  3. How to create a budget (includes template)
  4. Managing your cash flow
  5. Preparing for taxes
  6. Setting useful goals
  7. Managing your time
  8. Scheduling and calendar management
  9. Communicating with clients
  10. How to write a strong proposal (includes template)
  11. Contracts: Why you need them, what to include
  12. Invoicing and getting paid (includes template)
  13. Handling scope creep (includes script)
  14. Finding mentors and community

Buy all three for $495

Get all three courses and save $90
Enroll now

IMMEDIATE DASHBOARD access

As soon as you make your purchase, you will get forever access to your course dashboard.

Money Back Guarantee

I want this investment to be 100% risk-free. If you watch the video lessons, complete the action items, and still don't find the course valuable, I'll happily refund your full payment within 10 days of purchase.

DIRECT COMMUNICATION

Have a question? Freelancing School students can email me any time. 

Hey! My name is Jay Clouse.

I'm the founder of Unreal Collective and freelancing instructor for Linkedin Learning / Lynda.com.

I've been both a founder and a freelancer. Previously, I was the Chief Operating Officer of Tixers, which was acquired in 2015. Then I spent time as a product manager at a venture-backed startup, and left that to freelance.

Through Unreal, I've seen what works for freelancers. And after seeing those strategies work over and over again, I've put them into these courses.

You can learn more about me or sign up for my weekly writing here.

FEATURED IN

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Put me in your corner as a coach for a year

Put me in your corner as a coach for a year

  • Get immediate access to all three courses and direct support from me as a coach for a full year.

  • With this package, you will have a direct line to me whenever you have questions specific to you.

  • Personalized answers within 72 hours.

  • Use the coaching email any time you want - no limits.
Get the bundleCoaching for $899
These courses are for you if you...


✅ Are freelancing full or part time

including design, branding, copywriting, development, accounting, marketing, social media, and more

✅ Work with clients in a service-based business
including agencies, consultancies, coaching, financial services, real estate agents, and more

✅ Want to create a process around business development

✅ Want to work with more clients and make more money

✅ Struggle to talk about yourself and the work that you do

✅ Are great at your work, but struggle on the "business" pieces

✅ Are intimidated by taxes, budgets, and your finances

These courses are NOT for you if you...

❌ Don't believe your work is worth paying for

❌ You need external motivation to freelance

❌ Don't have the time to commit to the videos

❌ Don't plan to work with clients

❌ Aren't willing to talk about yourself and your work

❌ Aren't willing to change your processes

❌ Won't do the associated exercises

What my clients say...

What clients say about working with me...

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I worked with more clients and was able to charge more than I was comfortable with before.
Jenni Kowal, Graphic Designer
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I doubled my client base and I also launched a website...what used to be a hobby became a legitimate side gig.
Matt Ray, Photographer
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I doubled my full time salary this year, first year being a freelancer.
Anna Hetzel, Copywriter and Brand Strategist

Have questions?

Have questions?

What's included?

You get lifetime access to the course(s) which include video lessons, specific action steps with each lesson, and templates like my CRM, budget spreadsheet, proposal template, email templates, and more.

Will this work for other client-based businesses?

While the courses are geared towards freelancers, the tools and systems will work for any client-based businesses, including agencies, coaching practices, real estate, and more.

What if I’m only taking on clients part time?

Even if you just want to freelance part time, these courses will help you earn more in the time you do commit to taking on clients.

What if I can’t dedicate the time right now?

Purchasing the courses gives you lifetime access. So if you need a few weeks to get started, no problem.

And if you don't feel like you have time to commit to the courses, that is likely an indication that you could benefit from better time management tips inside!

How will this help me feel more confident talking about myself?

We all get scared when someone asks, "What do you do?" but being able to talk about yourself is an essential skill for a freelancer.

The Marketing course will give you a guide for how to talk about yourself in a way that serves you over the long term.

Is this worth the price?

I am confident that working through these courses will lead to both time saved as well as new clients gained.

If you're saving time and finding new clients, it doesn't take long to pay back your investment.

Will this actually work for me?

If you put the time in, this will work for you. I've seen the results in my students as well as in my Unreal Collective clients.

I have more questions!

Use the chat widget on the bottom right! I'm online and ready to chat with you.

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Ready to enroll?

Take the leap and start making a living freelancing.
Enroll now

IMMEDIATE DASHBOARD access

As soon as you make your purchase, you will get forever access to your course dashboard.

Money Back Guarantee

I want this investment to be 100% risk-free. If you watch the video lessons, complete the action items, and still don't find the course valuable, I'll happily refund your full payment within 10 days of purchase.

DIRECT COMMUNICATION

Have a question? Freelancing School students can email me any time.