At the end of March, the United States Congress passed the CARES Act (aka Coronavirus Aid, Security, and Economic Security Act) to provide $2.2 trillion in stimulus money to help individuals and small businesses get through the COVID-19 pandemic. There has been a lot of discussion and confusion around the different programs offered and what the CARES ACT means for freelancers. Sole …
Should you create content?
At one time or another, you have probably asked yourself if you should create content for your business. I work with a lot of talented, creative people between Unreal Collective and Freelancing School. And a lot of those people are concerned with finding more clients – aren’t we all! When we start talking about finding clients, there are a few siren songs that …
Content Marketing – A Step-by-Step Guide to SEO for Freelancers
When you’re looking for new clients and new projects, chances are that you’ve thought to yourself, “I need to figure out how to get more search traffic to my website.” You’ve probably heard the abbreviation “SEO” thrown around for Search Engine Optimization, and you’ve considered creating “content” to bring new clients in. Content marketing is a powerful marketing channel. It …
9 Things To Do When Client Work Is Slow
It would be an absolute dream if we had a steady stream of new clients coming to us and beginning projects all the time. With enough discipline and hard work, you can build up your freelance brand over time and get to that point. But until that time, or in times of unforeseen circumstances like COVID-19, you will face periods …
How to land a client from cold outreach
Last week, I partnered up with Alex Cattoni on a webinar about what to do if client work slows down around you. We spent quite a bit of time on Q&A, and someone asked a very fundamental question: “How do I get my first client?” I remember being in that situation. Knowing you want to work with client – maybe even …
Get more referrals by focusing on advocates instead
I talk to a lot of freelancers and client-based business owners, and just about all of them tell me they could use more clients. When I ask them how they typically get clients, just about all of them will tell me it’s “mostly word-of-mouth.” And yet, when I ask about how they plan to get more clients, they will almost …
Show up with certainty, not belief
Last month I went to a show at a comedy club in LA called Largo. We saw a handful of acts and they were all in very different phases of “polished.” That’s common in the world of comedy – comedians will practice or workshop new material in smaller clubs to get a sense for what works and how to make …
One email to make December a huge month
I love December. Things slow down, feel more casual, and I can look forward to the year ahead. Now, two years ago, December was nerve-wracking. I miscalculated my cash flow, and was slowly bleeding cash while I waited to start the next Unreal Collective Accelerator cohort in January. It seems like people fall squarely into one of two camps in …
How to Get Health Insurance if You’re Self Employed or Freelancing
If you’re self employed or freelancing, getting health insurance coverage can feel intimidating. The American healthcare system in particular is a little tricky. Many countries have what is called a single payer healthcare system covered by taxpayer dollars. Those taxes cover the costs of essential healthcare for all residents and are paid out by the government. That’s not the case …
If you’re not being rejected, then you’re failing
I was talking with a new client of mine recently, and she asked me if she thought it was time for her to take her new offering out to the market and try to sell it. I told her she was definitely ready to go out and try to find clients – and that she should also be ready to …
The CARES Act: What Federal Coronavirus Relief Means for Freelancers
At the end of March, the United States Congress passed the CARES Act (aka Coronavirus Aid, Security, and Economic Security Act) to provide $2.2 trillion in stimulus money to help individuals and small businesses get through the COVID-19 pandemic. There has been a lot of discussion and confusion around the different programs offered and what the CARES ACT means for freelancers. Sole …
How to Get Health Insurance if You’re Self Employed or Freelancing
If you’re self employed or freelancing, getting health insurance coverage can feel intimidating. The American healthcare system in particular is a little tricky. Many countries have what is called a single payer healthcare system covered by taxpayer dollars. Those taxes cover the costs of essential healthcare for all residents and are paid out by the government. That’s not the case …
Should you create content?
At one time or another, you have probably asked yourself if you should create content for your business. I work with a lot of talented, creative people between Unreal Collective and Freelancing School. And a lot of those people are concerned with finding more clients – aren’t we all! When we start talking about finding clients, there are a few siren songs that …
Should you create content?
At one time or another, you have probably asked yourself if you should create content for your business. I work with a lot of talented, creative people between Unreal Collective and Freelancing School. And a lot of those people are concerned with finding more clients – aren’t we all! When we start talking about finding clients, there are a few siren songs that …
Content Marketing – A Step-by-Step Guide to SEO for Freelancers
When you’re looking for new clients and new projects, chances are that you’ve thought to yourself, “I need to figure out how to get more search traffic to my website.” You’ve probably heard the abbreviation “SEO” thrown around for Search Engine Optimization, and you’ve considered creating “content” to bring new clients in. Content marketing is a powerful marketing channel. It …
If you’re not being rejected, then you’re failing
I was talking with a new client of mine recently, and she asked me if she thought it was time for her to take her new offering out to the market and try to sell it. I told her she was definitely ready to go out and try to find clients – and that she should also be ready to …
How to convince someone to work with you
Your ability to make it as a freelancer totally hinges on your ability to convince someone to become a paying client. If you can’t do that, your freelance journey will come to a very quick end. There are a ton of articles, podcasts, interviews and so on about tactics and negotiation…but it’s important to understand the real, core reasons someone …
How to convince someone to work with you
Your ability to make it as a freelancer totally hinges on your ability to convince someone to become a paying client. If you can’t do that, your freelance journey will come to a very quick end. There are a ton of articles, podcasts, interviews and so on about tactics and negotiation…but it’s important to understand the real, core reasons someone …
If you’re not being rejected, then you’re failing
I was talking with a new client of mine recently, and she asked me if she thought it was time for her to take her new offering out to the market and try to sell it. I told her she was definitely ready to go out and try to find clients – and that she should also be ready to …
9 Things To Do When Client Work Is Slow
It would be an absolute dream if we had a steady stream of new clients coming to us and beginning projects all the time. With enough discipline and hard work, you can build up your freelance brand over time and get to that point. But until that time, or in times of unforeseen circumstances like COVID-19, you will face periods …
How to land a client from cold outreach
Last week, I partnered up with Alex Cattoni on a webinar about what to do if client work slows down around you. We spent quite a bit of time on Q&A, and someone asked a very fundamental question: “How do I get my first client?” I remember being in that situation. Knowing you want to work with client – maybe even …
Get more referrals by focusing on advocates instead
I talk to a lot of freelancers and client-based business owners, and just about all of them tell me they could use more clients. When I ask them how they typically get clients, just about all of them will tell me it’s “mostly word-of-mouth.” And yet, when I ask about how they plan to get more clients, they will almost …
Show up with certainty, not belief
Last month I went to a show at a comedy club in LA called Largo. We saw a handful of acts and they were all in very different phases of “polished.” That’s common in the world of comedy – comedians will practice or workshop new material in smaller clubs to get a sense for what works and how to make …
One email to make December a huge month
I love December. Things slow down, feel more casual, and I can look forward to the year ahead. Now, two years ago, December was nerve-wracking. I miscalculated my cash flow, and was slowly bleeding cash while I waited to start the next Unreal Collective Accelerator cohort in January. It seems like people fall squarely into one of two camps in …
If you’re not being rejected, then you’re failing
I was talking with a new client of mine recently, and she asked me if she thought it was time for her to take her new offering out to the market and try to sell it. I told her she was definitely ready to go out and try to find clients – and that she should also be ready to …
How to convince someone to work with you
Your ability to make it as a freelancer totally hinges on your ability to convince someone to become a paying client. If you can’t do that, your freelance journey will come to a very quick end. There are a ton of articles, podcasts, interviews and so on about tactics and negotiation…but it’s important to understand the real, core reasons someone …
How to avoid competition as a freelancer
There are a lot of reasons why someone may choose not to work with you. They may think that the price is too high, the timing isn’t right, they don’t need your service, or they may even choose to go with your competition instead. More and more people are beginning to freelance, and, naturally, some of them will be your …
