LEVEL UP YOUR FREELANCING

Attract more clients and make a living freelancing

LEVEL UP YOUR FREELANCING

Attract more clients and make a living freelancing
 
Freelancing doesn't have to feel like a struggle. Sign up for my free course, and over the next five days I'll give you five methods to increase your earning potential within weeks (if not days).
 
 

FEATURED IN

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Let's talk about freelancing 👇

Let's talk about freelancing
👇 👇

 

Most people find themselves drawn to freelancing for one reason: control.

Freelancing lets you choose the work you do, who you do it for, and how much you earn for it.

It's an incredible way to earn a living – a lot of freelancers work on their own schedule from wherever they want!

But so many people quickly find themselves in the same vicious cycle of going project to project.

If you don't get comfortable marketing yourself, selling projects, and running a business, you'll find yourself strapped for both time and cash.

It doesn't have to be that way!

Freelancing School can help.

After years of freelancing (several of which were a struggle) I've broken the coveted 6-figure mark working with clients like Atlassian, Pat Flynn and Smart Passive Income, The Ohio State University, and LinkedIn.

I've created systems that make the business stuff easy, while also understanding how to market and sell yourself as the best choice.

You can have the freelance business of your dreams. I can show you how.

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The pros and cons of quitting my job

 

Introducing Freelancing School

Introducing Freelancing School

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Hey! 👋 I'm Jay Clouse

I'm the creator of Freelancing School, founder of Unreal Collective, and host of Creative Elements.

And just like this profile in The Manual says, I want you to be your own boss.

I am obsessed with helping talented, creative people build the lifestyle that they want for themselves.

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Inside one of our Unreal Collective Accelerator calls

As a freelancer myself, I've worked with Atlassian, Pat Flynn and Smart Passive Income, The Ohio State University, LinkedIn, and Lynda.com.

And I've worked with over 100 creatives and freelancers through my business, Unreal Collective. My clients have had multi-million dollar exits, six-figure crowdfunding campaigns, left their jobs to go full-time freelance, and bootstrapped technology companies.

I've helped my clients earn more, find balance, and create a more controlled lifestyle. You'll read some of their testimonials below.

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My courses on Linkedin Learning have been viewed more than 30,000 times

And over the last few years, I've helped tens of thousands of freelancers through my courses on LinkedIn Learning and Lynda.com.

I want to help you too. With Freelancing School, I've created dozens of new videos, proposal templates, email templates, a custom CRM, and more.

I'll give you those templates and walk through how to use them step-by-step.

And inside each of my courses, I include specific action steps that you can apply right away to create new clients and earn more.

 

My clients love working with me.

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I work with more clients and am able to charge more than I was comfortable asking for before!
Jenni K, Graphic Designer
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I doubled my client base and I also launched a website...what used to be a hobby became a legitimate side gig.
Matt R, Photographer
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I doubled my full time salary this year, first year being a freelancer.
Anna H, Copywriter and Brand Strategist
 

I've taken everything I know works and poured it into these three courses:

  1. Selling for Freelancers - Proven tactics for selling more work
  2. Marketing for Freelancers - Strategies to create client demand for you
  3. Business for Freelancers - Systems and processes to protect your time and effectively manage your money

If you put the time in, these courses will pay for themselves. They're based on the same strategies that I've seen work for my clients in Unreal Collective.

My advice? Take the leap, believe in yourself, and invest in full access to all three courses.

It's time to start making a real, comfortable living freelancing.

 

I loved Selling for Freelancers. I took a day to go back to each great client and connect with them while asking for a testimonial. I not only got terrific reviews, but I also set up a job within a few hours and a few other calls.

Overall, this course bundle has helped me clarify my message more and, in turn, helped me clarify pricing and what I am offering. I am forever grateful for this course, and I will be sharing a lot more with my friends about it.

Matt G, Videographer, photographer, and web designer
 
These courses are for you if you...


✅ Are freelancing full or part time

including design, branding, copywriting, development, accounting, marketing, social media, and more

✅ Work with clients in a service-based business
including agencies, consultancies, coaching, financial services, real estate agents, and more

✅ Want a step-by-step list of activities to create a process around business development

✅ Want templates for a CRM, budgeting, cash flow, project proposals, email responses, and more.

✅ Struggle to talk about yourself and the work that you do

✅ Are great at your work, but struggle on the "business" pieces

✅ Are intimidated by taxes, budgets, and your finances

These courses are NOT for you if you...


❌ Don't run a client-based business

❌ Don't believe your work is worth paying for

❌ You need external motivation to freelance

❌ Don't have the time to commit to the videos

❌ Don't plan to work with clients

❌ Aren't willing to talk about yourself and your work

❌ Aren't willing to change your processes

❌ Won't do the associated exercises

I binged through the Marketing for Freelancers course. I was skeptical at first because I've been in Marketing for the past 10 years, but a lot of those lessons scratched my itch that I never deal with at work. Overall A+ — I definitely got my money out of it!
Andy P, User Experience Designer

Inside each course, you will find...

Comprehensive video lessons

Each video breaks down a key strategy or tactic and run from 3-10 minutes in length.

The videos are predominantly voice over slides and include video of the instructor (me) walking you through the content.

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Specific steps for taking action

Watching the videos isn't enough. So each and every lesson includes specific steps to take action and apply the ideas learned in the video.

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Templates and other resources

Slides for each lesson are available for download. Courses also include other resources including templates, scripts, bonus videos, or behind-the-scenes looks at the systems I use in my business.

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Each course includes...

Each course includes...

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Comprehensive video lessons

Each video breaks down a key strategy or tactic and run from 3-10 minutes in length.

The videos are predominantly voice over slides and include video of the instructor (me) walking you through the content.

Specific steps for taking action

Watching the videos isn't enough. So each and every lesson includes specific steps to take action and apply the ideas learned in the video.

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Specific steps for taking action

Watching the videos isn't enough. So each and every lesson includes specific steps to take action and apply the ideas learned in the video.

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Templates and other resources

Each lesson makes the slides available for direct download and often include other resources as well.

Those resources include templates, scripts, extra videos on the subject, or behind-the-scenes looks at the systems I use in my business.

Get full access for $249

Get every course and save $50
Enroll now

IMMEDIATE DASHBOARD access

As soon as you make your purchase, you will get forever access to your course dashboard.

Money Back Guarantee

I want this investment to be 100% risk-free. If you watch the video lessons, complete the action items, and still don't find the course valuable, I'll happily refund your full payment within 10 days of purchase.

DIRECT COMMUNICATION

Have a question? Freelancing School students can email me any time. 

Marketing for Freelancers

Get clients coming to YOU – both online and in person

Marketing for Freelancers

Get clients coming to YOU – both online and in person
COURSE OVERVIEW

Best for: Experienced or the highly motivated

Do you ever feel like your work is great, you just wish more people knew about you?

This course is for you.

At the end of this course, you will be able to confidently talk about your work, position yourself as the best choice for your target clients, price your work effectively, and get clients coming to YOU.

This course includes:

  • 20 videos
  • 18 lessons
  • 2 bonus workshops
  • Scripts for sending difficult emails
  • Downloadable slides for each lesson
  • Action steps for each lesson
CONTENTS

  1.  Building confidence
  2.  How to be the "best" choice
  3.  Talking about yourself
  4.  Why you should specialize
  5.  Three questions to drive your marketing
  6.  Psychographics vs. Demographics
  7.  Developing your unique, personal brand (includes worksheet)
  8.  How should you price your services?
  9.  Moving from hourly to retainers (includes script)
  10.  How to raise your rates (includes template)
  11.  How to use testimonials and case studies
  12.  Websites: Why you need one, and how to build it
  13.  Should you be creating content?
  14.  Creating a content marketing strategy
  15.  Which social media platforms are right for you?
  16.  Using LinkedIn
  17.  Which email service is right for you?
  18.  Becoming an expert or thought leader

Selling for Freelancers

No-BS strategies for finding clients without the stress

Selling for Freelancers

No-BS strategies for finding clients without the stress
COURSE OVERVIEW

Best for: Experienced or the highly motivated

If you feel like you could be selling more or biggest projects, this course is for you.

Selling isn't a dirty word – and it's completely possible to feel GOOD about selling projects to clients.

At the end of this course, you will have a strategy and process to make selling projects feel easy.

This course includes:

  • 18 videos
  • 16 lessons
  • Personal CRM Template
  • 2 bonus lessons
  • Downloadable slides for each lesson
  • Action steps for each lesson
CONTENTS

  1.  Changing your mindset from selling to offering
  2.  What is a sales funnel?
  3.  Managing your sales funnel with a CRM (includes template)
  4.  The EYES and EARS method of selling
  5.  Creating advocates
  6.  Getting more referrals
  7.  How to find good clients
  8.  Saying "no" to a potential client
  9.  Why selling offline is more important than selling online
  10.  The fastest way to earn more revenue
  11.  Targeting, messaging, and frequency
  12.  Scarcity and urgency
  13.  Upsells, downsells, and introductory offers
  14.  Daily activities for finding more clients (includes checklist)
  15.  Forming partnerships
  16.  How to productize your services

Business for Freelancers

How to create systems to put the "boring" stuff on autopilot

Business for Freelancers

How to create systems to put the "boring" stuff on autopilot
COURSE OVERVIEW

Best for: Beginners or the disorganized

If you're struggling to understand how to take the next step and run an actual business, this course is for you.

At the end of this course, you will have systems in place to effectively manage your money and time, which will free you up to focus on your work.

This course includes:

  • 16 videos
  • 14 lessons
  • Proposal Template
  • Invoice Template
  • Budget Template
  • Email scripts
  • Downloadable slides for each lesson
  • Action steps for each lesson
CONTENTS

  1. How to leave your job to go freelance
  2. Incorporating: the basics
  3. How to create a budget (includes template)
  4. Managing your cash flow
  5. Preparing for taxes
  6. Setting useful goals
  7. Managing your time
  8. Scheduling and calendar management
  9. Communicating with clients
  10. How to write a strong proposal (includes template)
  11. Contracts: Why you need them, what to include
  12. Invoicing and getting paid (includes template)
  13. Handling scope creep (includes script)
  14. Finding mentors and community

Get full access for $249

Get every course and save $50
Enroll now

IMMEDIATE DASHBOARD access

As soon as you make your purchase, you will get forever access to your course dashboard.

Money Back Guarantee

I want this investment to be 100% risk-free. If you watch the video lessons, complete the action items, and still don't find the course valuable, I'll happily refund your full payment within 10 days of purchase.

DIRECT COMMUNICATION

Have a question? Freelancing School students can email me any time. 

Sample Lesson from Selling for Freelancers

Sample Lesson from
Selling for Freelancers

Take Action

Take Action

  1. Establish Your Elevator Speech 
    • I help [X] do [Y]

  2. Make a list of your existing and potential advocates. Add them to your CRM. 
    ​​​​​​​
  3. Begin reaching out to your advocates to reconnect (phone calls, meetups IRL) 
    ​​​​​​​
  4. Use your Elevator Speech in those conversations to describe what you’re up to
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Hey! My name is Jay Clouse.

I'm the founder of Unreal Collective and freelancing instructor for Linkedin Learning / Lynda.com.

I've been both a founder and a freelancer. Previously, I was the Chief Operating Officer of Tixers, which was acquired in 2015. Then I spent time as a product manager at a venture-backed startup, and left that to freelance.

Through Unreal, I've seen what works for freelancers. And after seeing those strategies work over and over again, I've put them into these courses.

Learn more about me or sign up for my weekly writing here.

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FEATURED IN

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My freelancing story...

My freelancing story...

 

When I quit my job in early 2017, I just knew I wanted to be my own boss. I hated the feeling of being required to be at a certain place at a certain time to do work that I was assigned.

But how was I going to make money?

I started talking to people about leaving my job and thinking about my next move.

In the process, some of my friends started asking if I could help them with their own projects. I helped to launch a podcast, I came up with some names for a friend’s company, I built a couple of Wordpress sites, and I built email sequences.

I was making money! It was my introduction to freelancing.

It’s an amazing feeling to have people paying you real money for your skills.

Being paid to write? Amazing.

Work from anywhere? Don’t mind if I do!

But I learned quickly that this wasn’t as easy as I thought it was.

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The pros and cons of quitting my job

There are a lot of questions that come up quickly when you’re freelancing.

  • How much should I charge?
  • How much do I need to earn to actually pay the bills?
  • How much do I pay in taxes?
  • What about health insurance?

Soon, the clients who were basically coming to ME for help seemed to evaporate. I ran out of warm leads and was left wondering, “OK so how do I actually FIND clients?”

 

I nearly went broke.

I nearly went broke.

 

I learned very quickly that it wasn’t hard to make money freelancing, but to make a living freelancing was a totally different story.

My first year, I only scraped together $30k and barely paid my bills. 

But it looks so easy right?

Just put up a website and work from anywhere on your laptop! Paradise, here I come.

Well, most of those digital nomads aren’t showing you the real struggles of being a freelancer — let alone a location independent freelancer.

There are three key challenges that you will come up against.

I experienced them myself, and I hear them from other freelancers constantly.

1. Finding new clients

In the beginning, you may have a few clients come directly to you. Friends, family, and family friends often become your first clients.

It feels like clients just come easy! But it quickly dries up.

2. Managing your time

Not only do you need to constantly be finding new clients, but you need to communicate with existing clients AND do great work for them.

Not to mention handling your budget, cash flow,  accounting, savings, and more. (You’ll want to find time to eat and sleep too).

3. Doing the boring business stuff

Speaking of budget, cash flow, accounting, and so on, you’ll need to be on top of all the administrative and operational parts of your business to make sure you stay in business.

This is a totally new skill to artists of creatives, but it isn’t difficult to learn — you just have to be willing to put the work in.

 

How I turned it around

How I turned it around

 

Today, I've built the mythical 6-figure freelance business and have worked with well over 100 clients.

They include Atlassian, Pat Flynn and Smart Passive Income, The Ohio State University, and LinkedIn just to name a few.

And it's because I mastered three core skills:

  1. Marketing myself
  2. Selling my work
  3. Running a business

Let’s talk about each of these…

1. Marketing yourself

If you are unable (or unwilling) to talk about yourself and the work that you do, you’ve already lost. And unfortunately, a lot of freelancers (or would-be freelancers) are afraid of talking about what they do.

It takes confidence. You may need to build up that confidence in order to market yourself, and that’s OK.

You need to really understand who you want to work with and what type of service you want to provide. Being able to succinctly talk about yourself in a way that clients understand takes some real work.

At the end of the day, you need to position yourself as the best choice for the potential client.

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Working with some of my Unreal Collective clients

 
 
2. Selling your work

Marketing yourself is the first step. But once you’ve gotten yourself in front of a potential client, you need to consistently be able to close the sale.

I get it, and I’ve been there. It’s scary to put yourself out there and ask someone to choose you. By giving them the ability to say “yes” you also give them the ability to say ”no.”

Rejection sucks. No one enjoys it.

But rejection is a natural part of being a freelancer, and it gets much easier to deal with. At this point, it barely even fazes me.

If you’re not being rejected, you aren’t being proactive enough in selling your services. You need a system and a process for generating new clients so you can control your own destiny.

3. Running a business

At the end of the day, freelancers are business owners. You need to run your freelance business like a business. That means creating a budget, being on top of your cash flow, managing your time, and communicating with your clients.

It sounds scary and intimidating, but it’s not impossible. You just need to set up systems up front that work for you. If you do it right, most of these systems require little attention once they're set up, and allow you to focus on doing the work.

If these sound like skills you need help learning, Freelncing School is for you.

 

Have questions?

Have questions?

What's included?

You get lifetime access to the course(s) which include video lessons, specific action steps with each lesson, and templates like my CRM, budget spreadsheet, proposal template, email templates, and more.

Will this work for other client-based businesses?

While the courses are geared towards freelancers, the tools and systems will work for any client-based businesses, including agencies, coaching practices, real estate, and more.

What if I’m only taking on clients part time?

Even if you just want to freelance part time, these courses will help you earn more in the time you do commit to taking on clients.

What if I can’t dedicate the time right now?

Purchasing the courses gives you lifetime access. So if you need a few weeks to get started, no problem.

And if you don't feel like you have time to commit to the courses, that is likely an indication that you could benefit from better time management tips inside!

How will this help me feel more confident talking about myself?

We all get scared when someone asks, "What do you do?" but being able to talk about yourself is an essential skill for a freelancer.

The Marketing course will give you a guide for how to talk about yourself in a way that serves you over the long term.

Is this worth the price?

I am confident that working through these courses will lead to both time saved as well as new clients gained.

If you're saving time and finding new clients, it doesn't take long to pay back your investment.

Will this actually work for me?

If you put the time in, this will work for you. I've seen the results in my students as well as in my Unreal Collective clients.

I have more questions!

Use the chat widget on the bottom right! I'm online and ready to chat with you.

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Ready to enroll?

Take the leap and start making a living freelancing.
Enroll now

IMMEDIATE DASHBOARD access

As soon as you make your purchase, you will get forever access to your course dashboard.

Money Back Guarantee

I want this investment to be 100% risk-free. If you watch the video lessons, complete the action items, and still don't find the course valuable, I'll happily refund your full payment within 10 days of purchase.

DIRECT COMMUNICATION

Have a question? Freelancing School students can email me any time.