MAKE A LIVING

FREELANCING

Sell more client work

Feel comfortable with the boring business stuff too.

Sell more client work

Feel comfortable with the boring business stuff too.

 

It's easier than ever to make money freelancing.

...but that doesn't make it easy to make a living freelancing.

It's not enough to simply do great work.

The best freelancers understand how to attract new clients, communicate well, market themselves, sell projects, and run their freelance business like a business.

Don't forget the really tedious stuff like finances, accounting, and taxes that you have to do.

- - -

As it gets easier to start freelancing, more and more competition is entering the picture every day. We have more and more choices for who to work with.

To make a living freelancing:

• You need to build a name around your freelancing and build client demand.

• You need to get comfortable talking about yourself.

• You need to learn how to go out and sell your services instead of sitting back and hoping for clients to come to you.

• And you need to act like a business owner in order to be successful.

- - -

But I know that you can do it.

I'm Jay Clouse, and I've worked with over 100 creatives and freelancers through my business, Unreal Collective. My clients have had multi-million dollar exits, six-figure crowdfunding campaigns, left their jobs to go full-time freelance, and bootstrapped technology companies.

I've taken everything I've seen work and poured it into these three courses:

  1. Selling for Freelancers - Proven tactics for selling more work

  2. Marketing for Freelancers - Strategies to create client demand for you

  3. Business for Freelancers - Systems and processes to protect your time and effectively manage your money

Every lesson has a video, exercises, and resources for you — which are yours forever.

If you're serious about freelancing, these courses will help you build a better business.

If you put the time in, these courses will pay for themselves. They're based on the same strategies that I saw work for my clients in Unreal Collective.

My advice? Take the leap, believe in yourself, and invest in full access to all three courses.

Start making a living freelancing.

 
 
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Selling for Freelancers

Selling for Freelancers

At the end of this course, you will have a strategy and process to make selling projects feel easy.

Course syllabus:
  1. Changing your mindset from selling to offering
  2. What is a sales funnel?
  3. Managing your sales funnel with a CRM
  4. The EYES and EARS method of selling
  5. Creating advocates
  6. Getting more referrals
  7. How to find good clients
  8. Saying "no" to a potential client
  9. Why selling offline is more important than selling online
  10. The fastest way to earn more revenue
  11. Targeting, messaging, and frequency
  12. Scarcity and urgency
  13. Upsells, downsells, and introductory offers
  14. Daily activities for finding more clients
  15. Forming partnerships
  16. How to productize your services

Marketing for Freelancers

Marketing for Freelancers

At the end of this course, you will be able to confidently talk about your work, position yourself as the best choice for your target clients, price your work effectively, and get clients coming to YOU.

Course syllabus:
  1. Building confidence
  2. How to be the "best" choice
  3. Talking about yourself
  4. Why you should specialize
  5. Three questions to drive your marketing
  6. Psychographics vs. Demographics
  7. Developing your unique, personal brand
  8. How should you price your  services?
  9. Moving from hourly to retainers
  10. How to raise your rates
  11. How to use testimonials and case studies
  12. Websites: Why you need one, and how to build it
  13. Should you be creating content?
  14. Creating a content marketing strategy
  15. Which social media platforms are right for you?
  16. Using LinkedIn
  17. Which email service is right for you?
  18. Becoming an expert or thought leader

Business for Freelancers

Business for Freelancers

At the end of this course, you will have systems in place to effectively manage your money and time, which will free you up to focus on your work.

Course syllabus:
  1. How to leave your job to go freelance
  2. Incorporating: the basics
  3. How to create a budget
  4. Managing your cash flow
  5. Preparing for taxes
  6. Setting useful goals
  7. Managing your time
  8. Scheduling and calendar management
  9. Communicating with clients
  10. How to write a strong proposal
  11. Contracts: Why you need them, what to include
  12. Invoicing and getting paid
  13. Handling scope creep
  14. Finding mentors and community

I binged through the Marketing for Freelancers course. I was skeptical at first because I've been in Marketing for the past 10 years, but a lot of those lessons scratched my itch that I never deal with at work. Overall A+ — I definitely got my $200 out of it!

Andy Phillips, User Experience Designer
These courses are for you if you...

✅ Are freelancing full or part time
including design, branding, copywriting, development, accounting, marketing, social media, and more

✅ Work with clients in a service-based business
including agencies, consultancies, coaching, financial services, real estate agents, and more

✅ Want to create a process around business development

✅ Want to work with more clients and make more money

✅ Struggle to talk about yourself and the work that you do

✅ Are great at your work, but struggle on the "business" pieces

✅ Are intimidated by taxes, budgets, and your finances

These courses are NOT for you if you...


❌ Don't believe your work is worth paying for

❌ You need external motivation to freelance

❌ Don't have the time to commit to the videos

❌ Don't plan to work with clients

❌ Aren't willing to talk about yourself and your work

❌ Aren't willing to change your processes

❌ Won't do the associated exercises

What clients say about working with me...

What clients say about working with me...

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I worked with more clients and was able to charge more than I was comfortable with before.
Jenni Kowal, Graphic Designer
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I doubled my client base and I also launched a website...what used to be a hobby became a legitimate side gig.
Matt Ray, Photographer
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I doubled my full time salary this year, first year being a freelancer.
Anna Hetzel, Copywriter and Brand Strategist

Sample Lesson from Selling for Freelancers

Sample Lesson from
Selling for Freelancers

Take Action

  1. Establish Your Elevator Speech 
    • I help [X] do [Y]

  2. Make a list of your existing and potential advocates. Add them to your CRM. 
    ​​​​​​​
  3. Begin reaching out to your advocates to reconnect (phone calls, meetups IRL) 
    ​​​​​​​
  4. Use your Elevator Speech in those conversations to describe what you’re up to

Who's behind this?

Hey, my name is Jay Clouse. I'm the founder of Unreal Collective and freelancing instructor for Linkedin Learning / Lynda.com.

I've been both a founder and a freelancer. Previously, I was the Chief Operating Officer of Tixers, which was acquired in 2015. Then I spent time as a product manager at a venture-backed startup, and left that to freelance.

Through Unreal, I've seen what works for freelancers. And after seeing those strategies work over and over again, I've put them into this course.

You can learn more about me or sign up for my weekly writing here.

I've never been happier than I am working for myself. I'm here to help you do the same.

I've never been happier than I am working for myself. I'm here to help you do the same.

Ready to enroll?

Take the leap and start making a living freelancing.
Get full access

IMMEDIATE DASHBOARD access

As soon as you make your purchase, you will get forever access to your course dashboard.

Money Back Guarantee

I want this investment to be 100% risk-free. If you watch the video lessons, complete the action items, and still don't find the course valuable, I'll happily refund your full payment within 10 days of purchase.

DIRECT COMMUNICATION

Have a question? Freelancing School students can email me any time.